Some companies refuse to adapt. They usually end up failing. As digital photography started to take off Polaroid, makers of instant cameras, started to decline. The company twice filed or Chapter 11 bankruptcy protection, the latest in 2008. They’re making a comeback now with a product that fits the company image perfectly. The PoGo is a small, portable printer that can instantly spit out photos from your digital camera, computer, or yes, even your mobile phone. For Android users it might be just a bit sweeter thanks to a bout of nostalgia.
While the new PoGo 3×4 will print out your pictures using its ZINK (zero ink) technology, the Android app gets the ability to add that white border that made Polaroid so famous. You can even add text at the bottom, though you could go completely old school and just write it in with a Sharpie.
The photos will go from snapped to printed in about a minute, and there won’t be any shaking involved. The pics come out dry and ready for whatever it is you do with your photos. In other words, it combines the convenience of digital photography with the instant gratification that for so long defined Polaroid.
Just how big is the device? If you don’t have a good idea of the proportions from the image above, here’s one that will give you a better perspective.
It sounds like the device will drop sometime during the holiday season. It will cost £99.99 for the device and £12.99 for a 30 pack of photo paper, which translates to roughly $155 for the device and $20 for the refills. As for the Android app, you can get that now in the Market, though it’s not a perfect app right now, and it’s rather large at over 17MB.
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